The power of likeability

I just saw Frost/Nixon. It’s a brilliant, chilling insight into power and ambition. What struck me was the degree of self-awareness Nixon had. Albeit, this is a fictionalized account; who knows exactly what went on in Nixon’s mind? But in the film, he’s portrayed as a worthy opponent, a crafty guy who is keenly aware of his own ambition and thirst for power and knows what he needs to do to win. And yet he’s trumped by Frost, an unlikely winner, a breezy, somewhat superficial talk show host. But what Frost has going for him is his likeability. He’s affable, charming, and easy going. At first, it appears he’s easy prey for the cunning Nixon, but in the end, we have the ultimate story of a nice guy finishing first.

Likeability in my view is underestimated as a form of power, and yet, I think the ability to get along with people trumps just about every form of power. Friends, connections and being able to get along well with others is the ultimate affirmative action. In a Harvard Business Review article, (June 2005) called Competent Jerks, Loveable Fools and the Formation of Social Networks, a study found that likeability is so key, that people are more likely to ask for help from someone who may not know the answer but is likeable, than from someone who is more likely to know the answer but isn’t likeable. In Frost/Nixon the power of likeability is maginified by its contrast to the opposite: Nixon’s tragic flaw of not being able to manage social interaction, of creating conflict rather than smoothing ruffled feathers, as Frost did so brilliantly.